Mehdi Rashed
Beyond Mainstream Marketing
A Little Bit About Me
I’m Mehdi Rashed, a 30-something-year-old Iranian marketing and content strategist living in London. I have worked professionally in the industry since 2017, acquiring an extensive background in systemic marketing, content strategy and digital neuromarketing across various, mostly competitive and regulated, industries. It may sound odd. But for me, marketing is not about following textbooks. Rather it’s about running thorough tests and conducting in-depth experiments to pave the non-existing way to reach a goal. That’s what I do and that’s why my decisions seem irrational but are data-driven and my strategies seem uncommon but are unique and effective. How else can a marketer achieve results beyond initial KPIs and create tangible changes?
Your Guide in Unexplored Territories
Nothing’s more exciting than exploring new marketing territories. Also, nothing’s more frustrating, maybe terrifying, than not knowing what to do. The clock’s ticking, the competition’s getting fierce and the opportunity’s moving away at light speed. But don’t worry. You’re in the right place at the right time!
Beyond Mainstream Marketing
A year or two into the industry, I realised the importance of systemic approaches to competitive marketing. That’s where I started to make a lot of changes to my workflow; changes that eventually moved me away from mainstream marketing and more towards bespoke data-driven frameworks and content networks. Here are some of what I describe as my in-house frameworks and content networks. I’ll publish more details about each soon.
Speak Your Mind
Have something interesting in mind but can’t say it out loud? Send a message and tell me what grease or grinds your gear!